The Spray-On, Off-Shoulder Dress That Caused a Sensation at Coperni's Fashion Show in Paris

The Spray-On, Off-Shoulder Dress That Caused a Sensation at Coperni's Fashion Show in Paris
Friday night's Coperni fashion show in Paris was something of a sensation, and not just because of the beautiful clothes on display. The show ended with a truly unique twist: the finale look, a white off-shoulder dress, was sprayed directly onto the body of model Bella Hadid. This amazing invention from Fabrican allowed the dress to be created in less than 10 minutes and it was amazing to see how it was done. 

The effect was both eye-catching and talked-about, with some people calling it brilliant and others bemoaning the potential for wardrobe malfunctions. Regardless of where you stand on the issue, there's no denying that this was a truly innovative take on the standard fashion show. Let's take a closer look at what made this moment so special. 

A New Twist on an Old Standard

Fashion shows are, by their very nature, theatrical events. Designers go to great lengths to ensure that their shows are visually stunning and memorable experiences for both the audience and the models. In recent years, we've seen everything from drone light shows to models walking on water. So it's no surprise that someone would eventually come up with the idea of spraying clothing onto models' bodies. 

The reality is that spray-on clothing is not a new concept; it's been around for decades. However, it has mostly been used for practical purposes. This is the first time that we can recall seeing it used in a fashion context. And while it may not be everyone's cup of tea, there's no denying that it made for a truly memorable moment. 

             Image by: Pierre Suu/Getty Images 

The Potential Benefits (and Drawbacks) of Spray-On Clothing

So what are the potential benefits of spray-on clothing? For one thing, it eliminates the need for seams, which can often be uncomfortable or disruptive to the overall look of an outfit. It also creates a smooth, second-skin-like effect that clings to the body in a way that traditional fabrics simply can't match. 


However, there are also some potential drawbacks to consider. For instance, what happens if your clothing gets wrinkled or bunched up in some way? There's also the question of how well spray-on clothing will hold up over time; will it need to be reapplied after every wash? Only time will tell whether spray-on clothing ends up being a passing fad or a more permanent fixture in the fashion world. 

All in all, Friday night's Coperni show in Paris was definitely one to remember. Whether you love or hate spray-on clothing, there's no denying that it is made for a truly unique spectacle. We'll be curious to see if other designers follow suit and start incorporating this innovative technique into their own shows. Either way, it's safe to say that Bella Hadid made quite an impression in her Coperni dress!